Why cloud data protection is a core business requirement

ExternalJan. 1, 2023 | 9 minutesBy Niels van Ingen

Contributed Article: Time for a New Conversation On Cloud Data Backup

Niels Van Ingen, Keepit’s Chief Customer Officer, has contributed a blog post on how cloud backup is essential for protecting business data and ensuring continuity.

This conversation revolves around how cloud data protection is a must-have for any organization: protection that is secure, reliable, and accessible from anywhere. Van Ingen, a veteran of the data protection and management space, provides insight on this imperative.

The more we advance and become smarter and more efficient through new technology, the greater the opportunity for IT to inadvertently fall out of alignment with business goals. By this I mean, technology simplifies things, so users have the opportunity to bypass IT involvement and set up new processes which start driving part of the business. The downside is if you don’t have systems in place to protect these new processes, they become adopted without the benefit of protection around it.

What he refers to as a “wild west” mentality, he sees there is a lack of holistic data security planning which can lead to profound consequences for enterprises. Van Ingen shares how businesses should frame the discourse around cloud applications to safely manage the ever-growing dependence on them and the data they produce to minimize (or in some cases eliminate) business disruption. 

Read the full article “The Business Case for Data Backup and Recovery” from Disaster Recovery Journal.


Niels van Ingen, Chief Customer Officer and VP of Business Development at Keepit, has a strong 20-year track record in data protection and data management, eDiscovery, and the compliance space having worked with both the smallest and the largest of customers globally. Of specific interest to him are customer success, product vision, market strategies, and roadmaps in support of business strategies — from concept to execution.

Based in the U.S., Niels is known for his thought leadership, always putting customers first and for his ability to identify the product, portfolio, and partner opportunities to increase value to customers and stakeholders, which he does through collaborating with every part of the Keepit organization to deliver innovative, comprehensive, and consumable solutions.