Keepit Annual Data Report 2026
Operational truths from real backup and restore data
Real-world backup and recovery data — based on what organizations actually do
Keepit’s Annual Data Report 2026 is built on aggregated and anonymized operational data from our production backup environment, covering backup and restore activity from January 1, 2025 to December 31, 2025 across all active Keepit data center regions. It does not rely on surveys or self-reported behavior — only observable patterns in backup and restore activity at an aggregate level.
This report is for IT leaders and security decision-makers who want an evidence-based view of how organizations restore SaaS data in practice.
Key takeaways from the report
- Most recoveries are small and urgent. “Single file download” makes up 90% of restore actions indicating day-to-day, low-scope data loss (e.g., accidental deletion) is the dominant recovery scenario.
- Restore behavior drops when work slows down. December (89%) and especially January (65%) are below the monthly average for restores—suggesting recovery demand closely tracks employee activity and “work being done.”
- SMBs rarely test recovery. 80% of SMBs ran zero restores in 2025, versus 17% in Commercial and 14% in Enterprise—highlighting a major readiness gap for smaller organizations.
- Identity recovery is a blind spot. Productivity apps are restored about 4 times as often as identity apps; only 6.5% run yearly identity restores vs 26.6% for productivity—despite identity being foundational access control.
To get the full picture, download the report now.