Analyst report
Keepit named a Leader in SaaS data protection
Keepit has been named a Leader in the IDC MarketScape: Worldwide SaaS Data Protection 2025–2026 Vendor Assessment. We believe this affirms our focused approach to protecting SaaS data with independence, resilience, and control.
As organizations accelerate SaaS adoption, native protection tools and generalist backup platforms often fall short. This IDC MarketScape examines vendors in the market and highlights how purpose-built SaaS data protection platforms address growing challenges around cyber resilience, compliance, and recovery. The featured excerpt explains why Keepit was recognized and where our capabilities align with today’s — and tomorrow’s — buyer needs.
Key takeaways from the report
- Purpose-built for SaaS
The IDC MarketScape states that Keepit is a pure-play SaaS data protection provider focused exclusively on backup and recovery for modern cloud applications. - Independence and data sovereignty
Data sovereignty is one of Keepit's core value propositions. All customer backup data is stored in independent, Keepit-owned datacenters located in multiple global regions, ensuring retention, residency, and compliance. - Blockchain-like immutability
All Keepit backups are stored in proprietary object storage using blockchain-like (Merkle tree) immutability. Once written, data cannot be overwritten, deleted, or modified until outside the customer's retention policy. - Predictable economics
The private cloud infrastructure also allows Keepit to offer unlimited data retention, predictable seat-based pricing, and no volume-based or egress fees.