Keepit selects ICOS for its Italian distribution: a strategic partnership for SaaS data protection and cyber resilience
ICOS becomes the first and only distributor in the country for Keepit's cloud-native backup, disaster recovery, and data sovereignty solutions, with the goal of strengthening the channel ecosystem supporting Italian businesses
Milan/Bolzano — September 8, 2026 — Keepit, the only vendor-independent, cloud-native SaaS data protection and recovery provider, and ICOS, a value-added distributor (VAD) of IT infrastructure and security solutions, announce they have signed a distribution agreement for Italy.
Through this agreement, ICOS becomes Keepit's first distributor in the Italian market, taking responsibility for managing relationships with the network of resellers, system integrators, and Managed Service Providers (MSPs), and providing a commercial, technical, training, and marketing support ecosystem essential to effectively address the growing and complex challenges of cyber risk management.
A fast-evolving market amid sovereignty, compliance, and AI
The agreement comes at a crucial moment for the Italian digital landscape. The massive adoption of SaaS solutions and enterprise artificial intelligence models has pushed the cloud market past €8 billion in Italy, while also exposing organizations to new risks and regulatory compliance challenges tied to strict frameworks such as DORA, NIS2, and GDPR.
"After the extraordinary results achieved in our first year of operations in Italy, the agreement with an established and authoritative distributor like ICOS represents a fundamental step for our growth strategy in the country," explains Luca Maiocchi, Keepit Country Manager Italy. "The Italian market is calling loudly for greater control, digital sovereignty, and guarantees of effective data recovery, especially in the face of spreading ransomware and the adoption of enterprise AI. Being able to count on a distributor like ICOS will allow us to expand our presence extensively and to offer partners and resellers the expertise needed to guide businesses toward true cyber resilience."
"We are extremely proud to welcome Keepit into our portfolio of Data Protection and Cybersecurity solutions," adds Federico Marini, Managing Director of ICOS. "In a context where companies increasingly entrust their data to SaaS applications, the ability to guarantee operational continuity through immutable backup and rapid recovery, independent of the infrastructure vendor, has become an absolute priority. Keepit's cloud-native technology and its genuinely European roots represent a highly valuable differentiator for our partners. With our wealth of technical and commercial expertise, we are ready to support the channel in capitalizing on this extraordinary business opportunity."
Innovation for the channel: from cyber resilience to the AI Truth Cloud
With its entry into the ICOS portfolio, Italian partners will gain full access to Keepit's entire technology offering, including its recent evolution into the AI Truth Cloud, designed to transform backups into a verifiable, sovereign, and immutable data resource on which to safely build enterprise AI, as well as innovative solutions such as AI Safe Room and dedicated connectors for AI agents.
ICOS will provide the reseller network with a streamlined business development path, including pre-sales support, certification programs, joint lead-generation activities, and ongoing support for developing managed services.
Following the announcement of the partnership between the two companies, Keepit will take part in ICOSXperience on September 23, a conference where vendors and partners meet to share visions, insights, and opportunities in an increasingly complex market landscape. The event will take place in Lazise (VR); this year's theme is Cybersecurity in the Age of AI: Resilience, Automation, and Digital Trust.
About Keepit
Keepit provides a next-level SaaS data protection platform purpose-built for the cloud. Securing data in a vendor-independent cloud safeguards essential business applications, boosts cyber resilience, and future-proofs data protection. Unique, separate, and immutable data storage with no third-party sub-processors ensures compliance with local regulations and mitigates the impact of ransomware while guaranteeing continuous data access, business continuity, and fast and effective disaster recovery. Headquartered in Copenhagen with offices and data centers worldwide, thousands companies trust Keepit for its ease of use and effortless backup and recovery of cloud data.
For more information visit www.keepit.com or follow Keepit on Linkedin.
About ICOS
ICOS is the value-added distributor (VAD) that offers channel partners IT solutions and services designed to successfully tackle the most complex business challenges. The company provides a comprehensive range of solutions in cybersecurity, IT infrastructure, and cloud. Thanks to numerous valuable partnerships, ICOS offers a complete set of solutions for organizations ranging from SMEs to large enterprises, complementing them with technical, marketing, and training services. With offices in Bolzano, Ferrara, Verona, and Milan, ICOS operates throughout the country. It has also expanded its commercial activity to include the Mediterranean region (Greece, Malta, Cyprus) and the Balkans (Slovenia, Croatia).